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THE FUTURE OF
NEW IDEAL IS HERE
Discover the power of play with Ideal
OUR NEW MISSION
By fostering creativity, curiosity, and empathy across all age groups, we harness the power of play so that we can unlock everyone's potential.
KEYWORDS
Our brand keywords encapsulate the essence of who we are and what we stand for.
EMPATHY
Empathy is the driving force behind Ideal's designs, creating toys that connect with the diverse emotions of individuals, fostering understanding, compassion, and shared joy in every play moment.
CREATIVITY
Creativity is a boundless exploration,
where we continually push artistic boundaries, infusing each toy with innovative design to unleash the imaginative spirit in every child.
CURIOSITY
Curiosity propels Ideal's designs forward, instigating a continuous quest for knowledge as we infuse our toys with intriguing elements that spark exploration, discovery, and a lifelong love for learning.
THE NEW WAY OF PLAYING
OLD WAY
NEW WAY
By rebranding Ideal, we are defining a new way of playing.
The old way approach to play tends to be solitary, with a focus on individual engagement.
The new approach to play tends to be more collaborative, emphasizing the building of relationships during play.
Traditional
Independent
Static
Exclusive
Collaborative
Diversity
Colorful
Immersive
NEW IDEAL GUIDELINES
VISUAL STRATEGY GUIDE
VISUAL DEVELOPMENT GUIDE
The new Ideal guidelines consist of three parts designed to guide and illustrate the rebranding process.
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Brand History
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Brand Future
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Brand Persona
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Brand Competitors
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About Ideal
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Logo Explorations
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Final Identity
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Inspirations
VISUAL STANDARDS GUIDE
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About Ideal
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Visual Standards
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Visual Systems
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Our Future
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